You couldn’t make this up, and why would you want to; MC Hammer taking on Google, whatever next! The “Cant Touch This” rapper announced WireDoo at the Web 2.0 Summit in San Francisco. He explained that the “Deep Search Engine” would go beyond Google’s ability to deliver “deep” results based on the relationship between keywords and searches.

Hammer explained that a search for a car is about more than just a car, but also about the model, the mileage, the specifications and the location of the dealer. Similarly, a search for a home is related to the surrounding community, shops, schools, crime, etc. “It’s about relationships beyond just the keywords,” Hammer said on stage.

With the tagline, “Search once and see what’s related, “ Hammer didn’t elaborate too much further on WireDoo, only saying that it could search vertically on multiple levels. WireDoo is still in Beta but you can sign up here WireDoo. Read more

Last week we explored the new Facebook Questions application which is newly built in to the wall of your user account. I received a few emails after the post asking me whether Facebook Questions would be searchable in Google. Understandably clients wanted to know how effective this would be for website business marketing. Naturally I presumed the facility would be searchable, but surprisingly it isn’t.

A Facebook spokesperson made the following statement:

“Currently, search engines cannot access questions and answers through our Questions product. That may be something we consider for the future but have no current plans to allow it”.

This comes as a surprise and a small blow for website business marketing, yet it seems strange that Facebook would want to ignore all this traffic. Facebook is currently avoiding the search engines by only allowing logged in users to access questions and answers. Perhaps Facebook is concerned with not allowing the facility to become simply a base for web site promotions.

I did a quick search of a within Google and only a few results came up, none of which linked straight into any questions or answers. See the results below:


Considering that 62% of Yahoo Answers upstream traffic comes from Google there must be a tactical reason Facebook are ignoring this traffic stream initially. Don’t be surprised if this policy changes suddenly in the near future.

It’s not all bad for web site promotions though; you still have 500m users to target which should keep you very busy.

It really is about time. Yahoo Answers always had the potential to be very useful as a web site promotion service if the internal search facility was more efficient. Yahoo Answers is the most popular Q&A on the web and it certainly is very useful if you want an answer. But if you are looking to search out topics and create some decent back-links for your web marketing strategy it has always been long-winded.

Well the good news is that some major changes have been made. You can now conduct search by relevance and time. This enables the user to keep a date log of Q&A previously searched. There is also an option to search by number of answers. These options were available previously when browsing categories but not when searching the search results pages.


On the left sided menu there are several new search options. There are also additional filtering options for ‘number of answers’ and ‘date submitted’ menu dropdowns. See the diagram below:


You can even save your searches and have a daily email delivered with new questions that match your search (see the diagram below). This is great for monitoring topics surround your business and keeping your finder on the button to answer them immediately. You can also monitor particular keywords. For more information on these changes you can read the Yahoo Answers blog post . This will serve as a neat web site promotion service for marketers and business owners alike, and of course for what the facility is meant to be; a general knowledge resource base.


Yahoo Answers is no longer an effort to maintain as part of your web site promotion strategy. Now the facility is set up to contact you when you should be responding, rather than spending hours trawling through endless posts to little avail.

With a disappointing second quarter her cards were already numbered, so today’s sacking via a telephone call won’t have come as much of a surprise to the now ex-Yahoo CEO, who will forever be remembered as the woman who ended Yahoo’s love affair with search. And for me this is the real story here.

With all Yahoo search, except display, now powered by Microsoft, what does Yahoo really represent and where are they going from here? This past week saw the launch of their new mail system, but is even that too little too late. Users have left in their droves in recent years as Yahoo mail bug reports continue to overflow, not to mention suffering heavily at the hands of Googlemail and its all encompassing facility. Even the Yahoo Site Explorer tool is set to be cut down this month, adding another self-inflicted wound to a tough few years. Read more

When monthly figures get released and Google’s search share has dropped it always seems alarming at first. Every search engine specialist in the world scrambles to see the graphs and analyse the figures. Changes in search share can affect the way an internet advertising agency maps out its strategy. At first the month of June seemed like cause for concern. But don’t be fooled by statistics because they are often misleading, as we can see below.

According to figures for June 2010, both Yahoo and Bing have Read more




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