What is your website performance like? Not sure, right? I didn’t think so. In fact most website owners don’t know much about the user experience of their website, and, contrary to popular belief, SEO consulting isn’t just about search engine rankings. For a start, you won’t rank well with a slow site. So as a search optimization company, one thing I always look at on my clients’ sites is user experience and how each page individually performs. Read more

Matt CuttsThe recent Google Panda updates supposedly had a stab at penalising ad-heavy pages, but an announcement from Matt Cutts has indicated that there is more to come in terms of stopping sites plastering pages with ads. Google’s Matt Cutts warns, “If you have ads obscuring your content, you might want to think about it,” asking publishers to consider, “Do they see content or something else that’s distracting or annoying?”

This latest dictation from the Ivory Castle has got the web community railed again as people accuse Google of being more than a little deceitful in their endeavours of late. Looking at the evidence it would seem that Google are only seeking to publish smaller sites using ad-heavy pages. This is fairly obvious after all the major sites hit by Panda were readjusted one by one. Not to mention that sites such as Yahoo!, MSNBC, WSJ, Forbes, The Washington Post, The New York Times, Mashable, The Huffington Post, and Techcrunch to name just as few, are all ad-heavy, and it’s hard to see Google penalising any of these sites. Read more

Title Tag OptimisationAsk any search engine optimization expert and they will tell you that without a doubt one of the big 3 SEO must do’s is the title tag. Title tags are weighted as part of your overall SEO score and they provide a chance to plug particular keywords and your company name. A title tag is an HTML tag with text describing a specific web page but is not displayed on the actual webpage. If you are using internet explorer you can see the title tag in the blue bar across the top of the screen, please see the example below. Read more

frustratedmanImagine that, seeing your pages listed highly in Google, but receiving precious little traffic. You might as well give up hope, surely? Wait! Before you get too demoralised, there are a number of reasons why this horrid situation can occur.

1. You Don’t Rank Highly At All

You might not actually be ranking highly at all. You might just be seeing an illusion based on your personal search history. Do the following and then re-search:

  • Make sure you are logged out of your Google account
  • Use the “&pws=0” parameter to limit personalization
  • Try a different browser: Firefox/Safari/Google Chrome, etc Read more

Google Rankings“How do I rank a page highly in Google”? If I had a dollar for every time I was asked this question I would be nearly a billionaire, I am sure.  The answer isn’t as difficult as people would have you think, in fact Google tell you, just look at their philosophy statement and the words are clear as day: “Focus on the user and all else will follow.”

If you focus your website on user experience then the rankings will come. Now, of course, knowing how to do that isn’t particularly easy, but keeping that philosophy in mind will keep you Read more




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