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google waveThe internet has once again proved to be the true liberator of choice. Users have rejected Google Wave and sent it back with the tide whence it came. Two years in development for little return, surely someone must have been wrapped on the knuckles for this giant failure.

Google were majorly excited a little over a year ago when beat version invites were selling for £55 on eBay. At the time they were quoted as saying:

“After months holed up in a conference room in the Sydney office, our five-person “startup” team emerged with a prototype. And now, after more than two years of expanding our ideas, our team, and technology, we’re very eager to return and see what the world might think. Today we’re giving developers an early preview of Google Wave.

A “wave” is equal parts conversation and document, where people can communicate and work together with richly formatted text, photos, videos, maps, and more”.

google wave screenshotCEO Eric Schmidt insists the development work has not been a waste of time, stating, “We liked the user interface and we liked a lot of the new features in it but it didn’t get enough traction, so we are taking those technologies and applying them to new technologies that are not announced, we’ll get the benefit of Google Wave but it won’t be as a separate product.”

As previously discussed in other posts on this blog, the one stop shop isn’t necessarily something internet users want. The enjoyment of the internet is freedom to choose and place loyalty in different corners of the web, rather than being bullied into using one service for all aspects of internet life. Complexity is also a consideration, although we are an internet savvy generation, many people are easily stressed by technology and Google Wave was, at a first, daunting to say the least. Google has its roots firmly set in SEO, search engine marketing and advertising. Therefore, aside from Google mail everyone associates Google with search which is perhaps another reason Wave was ignored.

Whatever the reasons, Google Wave is to be developed no further. Google confirmed this with the following statement.

We were equally jazzed about Google Wave internally, even though we weren’t quite sure how users would respond to this radically different kind of communication. The use cases we’ve seen show the power of this technology: sharing images and other media in real time; improving spell-checking by understanding not just an individual word, but also the context of each word; and enabling third-party developers to build new tools like consumer gadgets for travel, or robots to check code. But despite these wins, and numerous loyal fans, Wave has not seen the user adoption we would have liked. We don’t plan to continue developing Wave as a standalone product, but we will maintain the site at least through the end of the year and extend the technology for use in other Google projects”.

 

With a few billion in the bank, I am sure Google will get over this hiccup and get back to SEO, search engine marketing and advertising, yet when you have that much money it isn’t always about the money. In the case of Google Wave both pride and image have been dented, for now at least.

The latest in a string of search engine services to hit the block is search tool called ‘Local Trend Search’ created by fwix . Currently in beta version, the tool provide users with a list of things happening ‘right now’ and recently in a specified local area. For example, if you type in ‘Yankee Stadium’ you get a display of results including news, events, photos and updates. The updates include posts from Twitter, Foursquare and Gowalla. The news results are generated form media sites and local blogs, and events from sites such as Eventful and Stubhub. The photos from what I can see are generated mostly from flikr.

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* Picture Reference: http://searchengineland.com/fwix-launches-hyperlocal-search-engine-46948

There is also a sponsored link section at the top which merges the search engine advertising via the fwix Adwire facility, a product they developed some time ago. This allows small businesses to leverage local user search to their advantage and apply a more reliable, targeted approach to local advertising. At the moment coverage is limited when it comes to small towns, always a thorn in the side of map creation, navigation and search in general, but no doubt something fwix will work on over time.

Of course there are alternative search engine services for local search including Sency which integrates similar features to the fwix application, Bing maps, and of course Google maps. Google could easily rival fwix by adding news, events and general updates to its agenda. But in the mean time fwix is one tool to keep an eye on, not only for its user friendly application but the rates for search engine advertising may turn out to be cheaper than existing options.

google-remarketingHave you ever wondered why, sometimes when you browse a product on a website, the very site you abandoned suddenly starts targeting you with adverts via YouTube, Facebook and other platforms you visit?

This is called “remarketing” and, if you own an online business, could be the answer to reducing cart abandonment and infiltrating the minds of potential customers.

How Does Google Remarketing Work?

Google Display Network’s “remarketing” program lets you create ad campaigns based on Read more

Google have announced an “instant previews” tool to reduce pogo-sticking and allow searchers to preview a site before they click through and experience the disappointment of not finding exactly what they want.

It really is a cool feature that will hopefully reduce bounce percentage rates making for easier analytics analysis. The feature also serves as quality control for both user and website owner, in that sites are likely to receive better quality visitors and searches better quality sites. If you don’t like the look of a site you don’t need to click back and forward you can just preview the site in the same Google window. When a user enables the search tool in Google it becomes possible to scroll down using the arrow key on the computer keyboard to obtain an overview of the content of each listed website.

This is so much more than a thumb nail preview option. Google presents a large image of the website and extracts relevant text to give an overview of the sites theme and content. Callouts are used to highlight text relevant to your search. There is also a feature called a ‘page-tear’ whereby extra bits of pages relevant to your search are torn off from the website and displayed within the preview.  The previews appear smoothly and extremely quickly by simply scrolling over each search listing.

Google Instant Previews

As a website owner you can opt out of allowing your pages to be previewed, but unless your website isn’t as good as your description then why would you want to. You can opt-out by using the nosnippets meta tag.

Go for a test run yourself by visiting the following link: http://www.google.com/webhp?esrch=instantpreviews

The internet has once again proved to be the true liberator of choice. Users have rejected Google Wave and sent it back with the tide whence it came.  Two years in development for little return, surely someone must have been wrapped on the knuckles for this giant failure.

Google were majorly excited a little over a year ago when beat version invites were selling for $95 on eBay. At the time they were quoted as saying: Read more

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