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search engine optimisationHow important is off-page optimisation compared with on-page optimisation? I get asked that question a lot and whilst it’s a good question I am reluctant to answer it because I feel it isn’t the right question. What we should be focussing on is how rankings are weighted between the two rather than one being more important than the other. On the face of it, off-page is more important because 70% Read more

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