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One thing we all want, whether we run a blog or an ecommerce site, is more traffic, and lots of it. So, without further ado, here are 5 ways to get more traffic to your website.

1. Targeted Content

Don’t just write blog posts/articles willy-nilly. Even though natural articles/posts always bring some traffic, eventually, Read more

google-remarketingHave you ever wondered why, sometimes when you browse a product on a website, the very site you abandoned suddenly starts targeting you with adverts via YouTube, Facebook and other platforms you visit?

This is called “remarketing” and, if you own an online business, could be the answer to reducing cart abandonment and infiltrating the minds of potential customers.

How Does Google Remarketing Work?

Google Display Network’s “remarketing” program lets you create ad campaigns based on Read more

Google Farmer Algorithm Guide

Late last week I sent out an update on Google’s Farmer algorithm change, and while the change comes as a pleasant change for websites being plagiarized by content farms, there is some concern by websites that churn out daily content. Web owners are concerned they might be labeled “the farmer” should another site copy their work or house similar content.  So how does one avoid being considered a low-quality publisher in the eyes of the search giant?

  1. Don’t Stress Over every Single Piece of Content
    Google wont just label you a farm based on one piece of content, so if you have one article extremely similar to twenty other sites in a particular week I wouldn’t worry too much. If this is happening on a daily basis, however, then you might want to have a word with your editorial team and consider some drastic Read more

Popular websites are not always the ones optimised at all costs for search engine spiders, but instead those that comprise all the elements required for a successful core story. Take a large percentage of the forums, blogs and business websites that rise in fame, and you will see they all have one thing in common – a compelling ‘core story’. For example, at Mitash, we aren’t just an SEO company; we operate as a digital marketing agency. Because we understand that page features, content, widget placement, tone, branding and design play a massive role in the overall SEO strategy. It isn’t just about backlinks and keywords for us. SEO is so much more than that, and this forms the basis for our core story. Without this understanding and this vision, we might just of ended up another Read more

Your personal profile may end up appearing in a number of places, such as your personal website, trade show/conference info sites, sites where you contribute articles and social platforms like Facebook and Twitter. Quite often people miss a great opportunity to optimise their profile and achieve some extra curricular SEO. Most see the personal profile as a mere source of information rather than Read more

There are a million and one gurus on the Internet all with their own take on what will make you successful, and when it comes to business we all want to make sure we are following the right advice. What tends to happen is, over the years we accumulate subscriptions to numerous newsletters and e-lists, either through sites we signed up to or products we bought, we then get lost in a maze of spam and fail to be able to recognise the fluff from the gold dust. If you are getting spammed with junk, confused by all the conflicting e-advice and don’t have a clue what system to believe, follow these 5 rules to avoid the bu**S**t.

Rule 1: Organise and Expel The Riff-Raff

Redirect all your newsletters and e-blasts to an entirely new email account and Read more

Content SpamIf you run an information resource website or even house a blog, the likelihood is that you will have be ‘scrapped’ at one time or another. Scrapping is an increasingly popular practice carried out by content farms and low quality sites intent on stealing good content rather than writing it themselves. This practice saves time and boosts rankings, helping to generate advertising revenue, make affiliate sales and build a popular piece of web real estate. One major issue with scrapping and copying is that these sites can get ahead of you pages in the SERPs even though you wrote the content to begin with. It’s totally unethical and really has a negative affect on honest web business owners. Read more

By the end of this month the Google social search mechanism will be completely rolled out. For those of you that don’t know what this is, let me give you the heads up. It has actually been in test phase for quite some time – the last quarter of 2009 I believe.  Now, by social search I don’t mean real time results  from random people on Twitter, I mean social search as in connecting you to content created by people in your social circle.

What is Your Social Circle?

Your social circle is people you are connected to through Googlemail, Twitter, people you follow in Google reader, Flickr and other social mediums. Google will now display blog posts, profiles, images and other content from members of your social circle when you conduct a search. Be aware though that you may be shown friends of your Twitter friends or slightly random people you wouldn’t expect to pop up – but this is intentional and will also be related to you in some way. The idea is to broaden your social circle and discover other people with stuff to share that you will genuinely be interested in.

To give you an example of how it works; if you were my friend and connected via twitter, gmail, etc. and you typed in ‘Search Engine Optimisation’, you might see the following:

Google Social Results

Why Are Google Introducing Social Search?

Well, believe or not we like to follow each other, I don’t mean on Facebook I mean in reading, buying and browsing trends. For example, if I was buying a new mp3 player I would more than likely want to know what the people in my social circle thought about mp3 players and what brand of player people had been purchasing. One of my social circle may have written a “best mp3 players” blog post, and another may have recently purchased and reviewed an mp3 player on Amazon. This would surely help me to buy with more confidence, and with affiliate marketing and fake reviews making it all but impossible to source honest information, this is great news in terms of reliability.  In a roundabout way Google social search is putting control back in the hands of the browser, allowing us to trust content again and operate within search boundaries. Or is it? I mean you can hardly trust friends of friends on Twitter or someone you liked on Flikr. I guess what this really means is, we now need to be extra careful who we ‘socially’ connect with.

SEO CopywritingAs you probably are aware, content is becoming increasingly important to SEO strategy. Gone are the days when stuffing keywords and stringing long invisible phrases together were capable of fooling the search engines into high rankings. Nowadays SEO content writing is an art, and if you want to succeed online in 2011 you need to understand how to write good webpage copy, good articles, good blog posts and even good social media updates. Here are 13 lucky SEO content writing tips to get you started in 2011:

  1. Take time to devise reader grabbing titles and sub-headings.
  2. Pay attention to detail – do thorough research to make sure you look expert not amateur.
  3. Be unique – don’t plagiarise other articles and bring new life to common subject matters. Read more

SEO in 2011A little while ago a web designer I hadn’t seen for some time said to me during a conversation about that, “SEO is pretty basic stuff, it’s not hard”. Needless to say I had to correct this very misguided statement, not only because it isn’t true but also to save him from becoming one of those designers who promises a client that they can do design and SEO all in one package – and then fail miserably. On the face of it on-page SEO might seem quite easy, just copy what other successful websites in your sector of industry do, right? If only that were the case, then web designers would be instantly become Read more

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