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copywritingIf I asked you to write ten sentences on your holiday to Greece would you include the phrase ‘my holiday to Greece’ five times within those ten lines? No, because that would look unnatural and like it was written by a six year old. So why is it that people still insist on stuffing web pages full of keywords that make for an extremely off-putting read. For some unknown reason it is still believed by many that this practice serves as good web site traffic optimisation.

I see copy everyday and wonder whether the owner has any intention of providing valuable information or selling a product/service. I wonder if they even thought Google would appreciate this methodology. Over optimised copy doesn’t look good, it doesn’t read well, it isn’t SEO friendly and quite frankly it’s just something people do because a friend told them that this constitutes good SEO. Read more

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