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Are you wondering why people aren’t signing up for an account on your site, or even just opting in for your great offers? Well perhaps you are committing cardinal sign-up sins. Check out my 5 essential steps to simplifying the sign up process.

  1. Allow Email Usernames
    Usernames are very hard to remember these days because of the amount of accounts we have all over the web. But on average people only have one or two email addresses. Therefore it is far easier for those signing up at your website to use an email address rather than create a new username, not to mention the fact that email addresses are exclusive which eradicates the process of telling a person a username is already taken and asking them to Read more

No matter how many times you tell people that web design and website search engine optimisation are two completely different disciplines, you still get asked the same questions. I got an enquiry recently from a friend of a friend; this tends to happen often when you have expertise in a particular area. The person in question was frantic because they had forked out for a new WordPress site design and after 2 weeks realised things weren’t quite as they should be. Below is a list of a few things stated in the email. Read more

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