At one time the background of Google Adwords listings was a pale blue, then it was changed to yellow and now Google are switching again but this time to purple. It was about three years ago when Google switched from blue to yellow, and quite why Adword listings have to be highlighted I don’t know. Doesn’t the mere fact that they are top of the pile serve as enough of a click incentive? Many people have mentioned to me in the past that the fact that they are singled out by colour actually makes them avoid clicking on paid listings.
This change will affect searchengine marketing in that people respond differently to different colours. perhaps Google has been advised that purple is more effective.
The colour upgrade, so to speak, is apparently nothing to do with searchengine marketing psycology and is merely part of a general results page revamp and modernisation effort. So its good news for those who prefer purple to yellow. Here is Google’s official statement regarding this matter:
“Starting today and ramping up to 100% globally by the end of this week, we’ll be changing the background color for ads that appear above the search results on Google.com as well as our local domains. The ads, which currently have a pale yellow background, will change to have a pale purple background. This change is part of the ‘look and feel’ update to our color palette and logo that we made back in May of this year to keep the Google results page looking fresh and modern. This is purely an aesthetic change to our ads and won’t have any impact on the way we target or serve advertisements on Google.com”.
And here is how your new Google page will look with the purple ads:
Personally I prefer the old blue style below: