Search for an SEO company in Google or any other search engine and the pages will throw up an array of firms all offering so called expert services. The word expert is used all too frivolously in industry and none more so than in the SEO industry. The word expert refers to someone with an extremely high degree of skill, and considering SEO as we know it today hasn’t been around very long, to brand yourself an expert should be done so with extreme caution.

SEO is Unregulated

Being a fairly new and constantly evolving industry, there is unfortunately no governing body to regulate the exaggeration of experience. This means pretty much any Tom, Dick or Harry can set up an SEO company without regulation.

SEO Experience Cannot Be Acquired From Books

Expert SEO and expert SEM are not skills that can be learnt after reading a few books and blogs. Expert Search Engine Optimisation encompasses a range of website building, web marketing and trend analysis skills. These skills are accomplished first through schooling, secondly through dedicated individual study and thirdly through practical application of trial and error.

Get Proof of Expertise

If you want to hire expert SEO and expert SEM then first enquire about the level of experience within the firm. Find out how much the expert knows about the way in which search engines work and be sure to ask what strategies set them apart from other players in their field. Don’t just be roped in by the guarantee of results, look at their client list and work experience history. Ask for examples of the reports that will be supplied documenting web analytics, and make sure you do not part with any money upfront.

Until our industry is professionally regulated and stringent checks are carried out, the world of SEO remains a minefield of varied talent selling self-proclaimed expertise.

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