seo-outsourcingHow are your website marketing strategies going? Judging by how much the phone has been popping off this week I am guessing not quite as you had hoped. My tip of the week for all those struggling is quite simply to start building quality backlinks. The emphasis here is on the word quality. Don’t get stressed building hundreds of links with no improvement to your SERPs, think logically – 1 PR6 link is easily worth 200 non-ranked links. It’s that simple, so stop wasting your time and try the following.

Create 1 link a day, 7 days a week. That will mean 365 quality backlinks in a year. Document every link you make in a spreadsheet and track your progress. Now I know what you’re thinking, you can’t wait that long for the links, but believe me, by the time you get 20-30 high quality links you will already see a drastic improvement in your popularity within the SERPs.

If you honestly can’t wait or don’t have the time, then consider SEO outsourcing. Just let your provider know exactly the quality you want and the sort of sites you need to be associated with. Try a mixture of classifieds, local business listings, forums and .gov and .edu sites. I know many forums are set to ‘no follow’ for URLs, but traffic is still traffic so don’t simply ignore the chance to place a link based on not getting any link  juice out of the site.

Building quality links isn’t easy, and it does get annoying when all the SEO professionals are saying “just build better links”. It takes time and effort, which is why SEO outsourcing isn’t a bad idea; there are plenty of other areas of your web marketing strategies you could be getting on with whilst the SEO professionals handle that area of your campaign.

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