Not much is the answer for around 75% of those operating a web business. And the reason behind this large failing is the lack of a complete digital marketing strategy. It’s time to forget fancy design work, slow loading pages and dazzling page layouts and time to implement a well researched, user friendly website design that concentrates on conversion.

Externalise Your Vision

No one can blame you for being excited when your website was completed and you wooed all your friends and associates with how technical and interactive it was – but the disappointment soon kicked in after a couple of months of low conversions, right? Don’t worry, it’s a common Read more

Social MediaSocial Media is an integral part of your search engine optimisation strategy. Social media offers guaranteed website promotion and effective SEO PR. Here are 8 key reasons you should be utilising this free marketing resource.

  1. Brand Recognition: The more platforms your brand has a presence within the more potential customers will identity with your business. The longer you are present Read more

Twitter

You’ve probably heard about it and the likelihood is you are using it, but are you using Twitter correctly? Twitter is the ultimate organic SEO tool yet too many people are spending their days using a poorly optimised profile and sending out useless tweets.

What you should be doing is carving out your niche on Twitter, set out your stool and strategy and do not deviate from the plan. Here are 10 essential Twitter questions you should be asking yourself today:

  1. Is your username niche and original, will it get you noticed?
  2. What exactly are you using Twitter for? Read more
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