Today we shall break away from our Christmas theme of optimizing your online store for the seasonal rush and subsequent January sale campaign, and instead we will focus on some general SEO. Website optimization companies don’t usually give much away for free, and most of what is offered on the net is fairly repetitive. So, seeing as a number of people have been asking me lately, I thought I would give away 5 alternative SEO tips for all to think about.

  1. Multiple Domains
    If your business covers separate areas of industry which can be individually defined, then why not consider splitting into multiple domains. Search engines usually only list one page per domain anyway, Read more

Internet Marketing StreategyYou may have noticed that Google show special logos for notable birthdays of the rich and famous. Well, the search giant has announced that if you add your birthday to your Google profile they will show a special logo for your birthday as well. How nice. But what does this have to do with search or internet marketing strategy…as always I will tell you. Read more

When choosing an online marketing service there are a number of user behaviours you need to consider. Traffic and user volume are clearly the key two considerations, but one sorely overlooked aspect of advertising is the amount of time a user spends on a particular platform.

It is natural to gravitate towards advertising on the most popular mediums, Google remaining the most obvious choice. But surely the best places to advertise are the places in which users spend the most time. Think about it like this, the longer or more regularly a user visits a platform the more time they will have to view an advertisement and consider following the link.

With this in mind, Citi analyst Mark Mahaney compiled some very interesting data for August 2010, showing that Facebook has passed Google in terms of time spent online. Mahaney observed:

“Looking at % of Total Time Spent by the top 5 sites in August, Facebook, for the first time took the top spot with 41.1B minutes followed by Google with 39.8B minutes. Yahoo! fell to the 3rd spot with 37.7B minutes. Also, Yahoo!’s share of time spent in Q3 QTD slid to an all-time low of 9.3%. On a separate note, Google’s management noted that its number of global users crossed the 1B mark for the first time”.

Facebook is becoming an increasingly attractive online marketing service – not just a mere community network. Just look at the accompanying visitor statistics below (Source: Hitwise) Read more

You don’t need to find a niche market to create successful online business. Many marketers would have you believe that finding an untapped market with potential is much easier than entering a market already well catered for. This isn’t necessarily true. Agreed, there are over-saturated markets which you may do well to avoid, but most markets have unplugged gaps that can be exploited with the help of an effective search engine optimization firm. Read more

Search is an exiting industry to be involved in right now and web marketing solutions just seem to get broader everyday. For every announcement surrounding the Yahoo-Bing merger, Google come out with a new innovation to ensure they remain in the spotlight and stay at least 5 steps ahead of the pack.

Google’s latest offering comes courtesy of Google Maps and is something that was first tested back in March on the Australian version of Google Maps. “Sponsored map icons” are points-of-interest displayed on a Google Maps search branded with company logos.

For instance, Read more

Internet Marketing Services Rub Palms As ‘No Anonymity’ Policy is Prophesized

If you don’t want you private life shared on the internet then you clearly have something to hide, either that or you are doing something illegal that the government should know about. That is, according to Google CEO Eric Schmidt, who when speaking with Maria Bartiromo on CNBC recently, explained:

“People who have something to hide shouldn’t be doing things online that might potentially expose them if law enforcement seeks access to their search histories. If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place”. Read more

Online Marketing FirmsAs of 14th September, 2010, online advertisers residing in Ireland, Canada and the UK will be permitted to bid on and advertise using trademarked keywords. The policy, already applied last year in the US, comes as a massive boost for online marketing firms in the given territories who have previously been somewhat restricted by Google trademark policy.

Google’s explanation of the policy change was stated as follows: Read more

When monthly figures get released and Google’s search share has dropped it always seems alarming at first. Every search engine specialist in the world scrambles to see the graphs and analyse the figures. Changes in search share can affect the way an internet advertising agency maps out its strategy. At first the month of June seemed like cause for concern. But don’t be fooled by statistics because they are often misleading, as we can see below.

According to comscore.com figures for June, both Yahoo and Bing have increased their share.

Search Share Figures June 2010.

  • Google: 62.6% – down 1.1 points from 63.7% in May
  • Yahoo: 18.9% – up 0.6 points from 18.3%  in May
  • Bing: 12.7% – up 0.6 points from 12.1% in May
  • Ask: 3.6% – unchanged
  • AOL: 2.2% – down 0.1 points from 2.3% in May

However, have a look at the overall search volume and you will see a completely different picture Read more

SEO PackagesOver the last year or so there has been a rise in the amount of internet marketing companies offering cheap tailored packages in a ‘cash and carry’ bulk style. I will give you an example of a package similar to one I saw recently:

  • 100 x search engine submissions
  • 200 x backlinks
  • 10 x SEO articles submitted to directories
  • 75 x forum posts
  • 2 x press releases posted at 10 PR sites

Plus some other similar activities…
Total Price: $150 Read more

Pay Per Click AdvertisingWaiting on organic seo services to produce results can be tedious. Some results materialise quickly whilst others will have you disappointedly checking your rankings on a daily basis. It all depends on your choice of keywords really. For example I put up a website a couple of months ago and already I rank 5th in Google for my main keyword. Thing is, the market I am operating in is niche, so it wasn’t too difficult to rank, but it is difficult to convert the relatively small amount of traffic into sales – six of one half a dozen of the other. Read more

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