google-remarketingHave you ever wondered why, sometimes when you browse a product on a website, the very site you abandoned suddenly starts targeting you with adverts via YouTube, Facebook and other platforms you visit?

This is called “remarketing” and, if you own an online business, could be the answer to reducing cart abandonment and infiltrating the minds of potential customers.

How Does Google Remarketing Work?

Google Display Network’s “remarketing” program lets you create ad campaigns based on Read more

frustratedmanImagine that, seeing your pages listed highly in Google, but receiving precious little traffic. You might as well give up hope, surely? Wait! Before you get too demoralised, there are a number of reasons why this horrid situation can occur.

1. You Don’t Rank Highly At All

You might not actually be ranking highly at all. You might just be seeing an illusion based on your personal search history. Do the following and then re-search:

  • Make sure you are logged out of your Google account
  • Use the “&pws=0” parameter to limit personalization
  • Try a different browser: Firefox/Safari/Google Chrome, etc Read more

Google Farmer Algorithm Guide

Late last week I sent out an update on Google’s Farmer algorithm change, and while the change comes as a pleasant change for websites being plagiarized by content farms, there is some concern by websites that churn out daily content. Web owners are concerned they might be labeled “the farmer” should another site copy their work or house similar content.  So how does one avoid being considered a low-quality publisher in the eyes of the search giant?

  1. Don’t Stress Over every Single Piece of Content
    Google wont just label you a farm based on one piece of content, so if you have one article extremely similar to twenty other sites in a particular week I wouldn’t worry too much. If this is happening on a daily basis, however, then you might want to have a word with your editorial team and consider some drastic Read more

Google Farmer UpdateA while ago I told you the Google Farmer change was coming, but just how big an impact it was going to have I couldn’t have told you back then. Well, since this baby has been in operation for a good couple of weeks now, I can tell you a lot more about how it is affecting search and ecommerce in general.

Massive Changes In Search Results

We knew this massive change to Google’s ranking algorithm would improve query results and wean out websites who reuse content and try to beat the system, what we couldn’t of known is that this change would affect 11.8% of Google queries in the United States.

Google makes about 500 changes to its algorithm per year, some miniscule and others with greater importance, but most with the aim of Read more

For all you DIY SEO’s out there, I have put together a list of 11 useful online tools to help analyse, optimise and compare your website.  Why 11 and not 10? Well it was 10 but then I wanted to throw in another. I make no promises, you might not get top ten rankings using only these bits and bobs alone, but used properly, these are some awesome weapons for your SEO armoury. Have fun!

1. LinkExaminer

http://www.analogx.com/contents/download/Network/lnkexam/Freeware.htm

  • Emulates indexing by the search engines.
  • Identifies broken links and redirects

2. Yahoo Site Explorer

http://siteexplorer.search.yahoo.com

  • Analyses inbound links and reviews cached pages Read more
COMPANY WHAT WE DO OUR WORK CONTACT

AUSTRALIA • NEW ZEALAND • UNITED KINGDOM

© Copyright 2021 – Mitash Digital – We live in Australia