When monthly figures get released and Google’s search share has dropped it always seems alarming at first. Every search engine specialist in the world scrambles to see the graphs and analyse the figures. Changes in search share can affect the way an internet advertising agency maps out its strategy. At first the month of June seemed like cause for concern. But don’t be fooled by statistics because they are often misleading, as we can see below.

According to comscore.com figures for June, both Yahoo and Bing have increased their share.

Search Share Figures June 2010.

  • Google: 62.6% – down 1.1 points from 63.7% in May
  • Yahoo: 18.9% – up 0.6 points from 18.3%  in May
  • Bing: 12.7% – up 0.6 points from 12.1% in May
  • Ask: 3.6% – unchanged
  • AOL: 2.2% – down 0.1 points from 2.3% in May

However, have a look at the overall search volume and you will see a completely different picture Read more

SEO PackagesOver the last year or so there has been a rise in the amount of internet marketing companies offering cheap tailored packages in a ‘cash and carry’ bulk style. I will give you an example of a package similar to one I saw recently:

  • 100 x search engine submissions
  • 200 x backlinks
  • 10 x SEO articles submitted to directories
  • 75 x forum posts
  • 2 x press releases posted at 10 PR sites

Plus some other similar activities…
Total Price: $150 Read more

Pay Per Click AdvertisingWaiting on organic seo services to produce results can be tedious. Some results materialise quickly whilst others will have you disappointedly checking your rankings on a daily basis. It all depends on your choice of keywords really. For example I put up a website a couple of months ago and already I rank 5th in Google for my main keyword. Thing is, the market I am operating in is niche, so it wasn’t too difficult to rank, but it is difficult to convert the relatively small amount of traffic into sales – six of one half a dozen of the other. Read more

SEO BlogI was out for drinks the other night at some fancy cocktail do up town; you know the deal, swanky hotel, designer suits and egos working at full capacity. It wasn’t really my scene but I was invited by another seo consultancy firm I know so I obliged and dusted off my whistle and flute (suit).

The night was going fairly well, and I wasn’t planning on doing any seo consultancy, until some guy approaches me saying he had Read more

Web Design & DevelopmentAs an seo specialist I am looking to achieve maximum web optimisation and the highest website ranking for my client. This can be problematic when a client comes to me with old site design where the designer is no longer around to make changes. Older site designs will more than likely require major structural change to achieve a high level of SEO Quite often the client will need to consider reworking the entire website. Problems may also arise if I need to tell the designer of a newly built site that changes need to be made for SEO purposes, a designer can take a critique of Read more

Link Building - SEO

Traditionally linking has been thought about as exchange. In the beginning people swapped links with friends’ websites as a way to get noticed by people that visited that particular site, and, for a time, the internet was so novel that people did check link sections just to see who the links directed them too. It was almost fun, I guess. But then the internet exploded with a million and one better things to be doing, and traffic increasing techniques just weren’t that easy anymore.

Linking is no longer a one dimensional activity; Read more

In your quest for a top ranking site you are probably wondering how you can achieve those sitelinks under your website listing in Google, well before you start bugging your web optimization firm I will give you a brief overview of these infamous Google presents. These sitelinks are an effective web marketing tool, if you can get them to appear that is.

Sitelink Example:

Harrods – Luxury beauty and fragrance, fashion accessories, gifts
Shop the world’s most famous luxury department store online. At Harrods.com you will discover luxury gifts for every occasion; exclusive beauty products, 
www.harrods.com/ – Cached – Similar

Accessories
Contact Us
Store Guide at Harrods London
Gifts
Men’s
Food Halls
News & Events
Children

Now, many people presume Google only award these treats to big name brands/websites that Read more

COMPANY WHAT WE DO OUR WORK CONTACT

AUSTRALIA • NEW ZEALAND • UNITED KINGDOM

© Copyright 2021 – Mitash Digital – We live in Australia