Search engine optimisation and SEO in general is a multi faceted beast, there are so many ways to drive traffic and improve rankings, yet we often over complicate things by searching for some technical hidden bit of genius that no one else has discovered yet. So, how about this instead; if your website is suffering a lull and the buzz seems to have died down, consider looking a little closer to home and make a change that creates an emotional response.

Humans react strongly to change, even subtle change. Whether a web site undergoes a complete redesign or removes a previous function, your regular visitors will have a reaction – possibly positive or negative – but a Read more