This week I am on a bit of a social media tip, trying to uncover if it is all worth it or not. It seems to be quite a general theme at the moment, with a lot of data emerging trying to make head or tail of the impact social media has for a brand and a company’s bottom line. Thing is, much of the data is speculative at best, or survey based; I am yet to see properly measured analytics, i.e. social media activity vs. profit over a specific time frame. Personally I think quantifying social media is pretty much impossible, yet comparing an increase in blogging with leads which converted to sales, for example, is possible. If anybody has data like this to share/link to then please leave a comment.

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