SEO Company?When it comes to hiring an SEO service provider knowing where to start amidst the myriad of companies out there is a daunting task. But it needn’t be so. With a little common sense you can soon sort the men from the boys as it were.

SEO Analysis of an SEO Company

If you were buying a kitchen and the salesman directed you towards a particular brand for which he said he had installed in his own home, you wouldn’t know if he was spinning you a line just to clear some old stock. You certainly Read more

Ethical SEOBeing the internet nerd that I am, I spent part of my Sunday afternoon scouring the web doing some research on landing pages. I stumbled on one page that really caught my attention for more than one reason. This was a landing page for a professional seo firm selling their services via some aggressive yet good marketing techniques. Listed on the page were their ‘keyword achievements’ for particular clients. It made for very impressive reading; they had secured the number 1 Google spot for many highly searched keywords. Read more

Not much is the answer for around 75% of those operating a web business. And the reason behind this large failing is the lack of a complete digital marketing strategy. It’s time to forget fancy design work, slow loading pages and dazzling page layouts and time to implement a well researched, user friendly website design that concentrates on conversion.

Externalise Your Vision

No one can blame you for being excited when your website was completed and you wooed all your friends and associates with how technical and interactive it was – but the disappointment soon kicked in after a couple of months of low conversions, right? Don’t worry, it’s a common Read more

Google CaffeineGoogle Caffeine has got every organic search engine optimisation company busy explaining to clients how their website will be affected by the new changes to Google’s search algorithm. Last week we looked at Google Caffeine from the perspective of a search engine consultant, so in this post we cover a few essential things you should know as a website owner.

Google Caffeine – Up To 50% Fresher Results

Google Caffeine is not a change in how Google Read more

Google CaffeineGoogle tweaks its search algorithm 600 times a year, in fact Google execs meet twice a week to discuss the search facility that so many careers and lives have come to depend on. The slightest change in Google search means a drastic change for SEO firms and the businesses that rely on them to optimise their sites for the web. Last week Google announced that it was finally implementing the long awaited ‘Caffeine’ concept, a completely new way of looking at ‘search’. Read more

SEO for BingBing is still in its infancy and we are yet to see whether it shall become a potential challenger for Google. But Bing has made some good ground of late and statistics suggest that people are Binging. In fact, just the other day I was at an internet café where all the computers were pre-set to open with a Bing search.

The question on everyone’s lips is how Bing differs from Google when it comes to Read more

URLPreviously we have touched on making effective use of a URL in terms of utilising the opportunity to target a keyword. But the URL is so much more than simply an opportunity to target a keyword; it is a major search marketing tool. In this instance I mean search marketing in terms of marketing to the consumer once the search results have been displayed. Once you have secured a decent search engine placement you will be fighting it out with another 12 or so first page rankers, and this is where the URL comes into its own. Read more

SEO CopywritingA large proportion of SEO marketing is based around copywriting. From article marketing down to meta-data and even PPC ads, the copywriting must deliver reader capturing text that converts.

Most People Can Write – But Can They Copywrite?

SEO copywriting isn’t just about being a good writer. Grammatically correct text is essential, but there is more to this pony than one trick. Solid marketing experience is required across a variety of industry in order to apply the correct strategy for the target audience. Read more

SEOOver the last week or so we have been looking at various SEO techniques to help increase traffic and popularity. So in this post I think it is important to summarise common SEO mistakes that prevent effective search engine optimization. Whether you are an internet marketing company or SEO student, these things are important to learn and recap on now and again.

  1. Lazy Keyword Research: It is easy to cut corners and guess your way through a keyword strategy. Read more

Social MediaSocial Media is an integral part of your search engine optimisation strategy. Social media offers guaranteed website promotion and effective SEO PR. Here are 8 key reasons you should be utilising this free marketing resource.

  1. Brand Recognition: The more platforms your brand has a presence within the more potential customers will identity with your business. The longer you are present Read more
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